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Jordan Brand Officially Unveils the Air Jordan XXXI



Posted By Steve Jaconetta


Defy gravity.

After being teased last week, Jordan Brand is back with the official debut of the 31st signature sneaker for Michael Jordan, the Air Jordan XXXI.

Inspired by the original Air Jordan 1, and the "Banned" campaign that went along with it. The Air Jordan XXXI looks back at the legacy of the Air Jordan line, all while moving ahead with the latest tech upgrades of today.

The Air Jordan XXXI represents a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style: lightweight support for the world’s highest-flying athletes and rich material details that exude an off-court sensibility.

The sneaker features a first-of-its-kind Flyweave and leather upper, which incorporates a number of iconic Jordan elements. It also re-introduces the original Air Jordan “Wings” logo along with the Nike "Swoosh,"  making this the first time both brands logos have appeared alongside one another since the original AJ 1. The "Jumpman" logo is also present, on the heel next to the "Swoosh." The first general release colorway of the Air Jordan XXXI pays homage to the “banned” story.

The Air Jordan XXXI also follows on a tradition of low-profile cushioning. “He needed to feel closer to the floor — that was his thing,” recalls White of the origin of Jordan’s desire for low-to-the-ground sole units. As such, the Air Jordan XXXI features FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support. “We really wanted to focus on propulsion in the forefoot, so when you're coming down you're engaging the FlightSpeed with the Zoom Air bag,” notes Kuerbis.

“With the Air Jordan XXXI, we celebrate the risks and rewards of Michael’s career and look forward to a future of continued innovation,” says Larry Miller. “The Jordan Brand story is a testament to Michael’s enduring cultural capital and undeniable performance legacy.”

The Air Jordan XXXI officially makes its debut in September for $185. However, expect to see a couple limited edition colorways release in August to coincide with the 2016 Summer Olmypic Games.

 

09/03/2016 Air Jordan XXXI

845037-001 Black/White-University Red

$185.00